Privacy Policy

Introduction

MFCIUS L.L.C. (“we,” “our,” or “us”) operates the Magic Friends mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Magic Friends is designed for children aged 4–10 and their families, and we are committed to protecting children’s privacy online.

Data We Collect

Magic Friends collects limited data to provide our services. We are committed to minimizing data collection while ensuring a quality experience:

Parent/Guardian Account Information

• Email address (for account creation and communication)
• Encrypted password or third-party authentication tokens (Sign in with Apple/Google)
• Account preferences and parental control settings

Subscription and Purchase Records

• Transaction IDs and receipts from Apple App Store or Google Play Store
• Subscription status and tier information
• Records of in-app asset purchases (e.g., card sets, generated content)

Child Profile Information

Child profiles (nicknames, avatars, preferences) are stored locally on the device only and are not transmitted to our servers. We do not collect personal information directly from children.

Authentication

To access premium features and manage subscriptions, parents/guardians must create an account. We offer the following authentication methods:

• Email and password registration
• Sign in with Apple
• Sign in with Google

Authentication data is encrypted using industry-standard protocols. Passwords are securely hashed and never stored in plain text. Authentication tokens are rotated regularly for security.

Children’s Privacy (COPPA Compliance)

We take children’s privacy seriously and comply with the Children’s Online Privacy Protection Act (COPPA). Our practices ensure children’s data remains protected:

• Only parents/guardians create and manage accounts — children cannot create accounts
• Child profiles are stored locally on the device, not on our servers
• We do not collect personal information directly from children under 13
• Parents have full control over their child’s experience through parental controls
• We do not use tracking technologies to collect personal data from children
• We do not share children’s information with third parties

Parents can request deletion of their account and all associated data at any time by contacting us at team@magicfriends.com, or by using our account deletion page.

Parental Controls

Magic Friends includes robust parental controls that allow parents to:

• Monitor their child’s interactions within the App
• Set content filters and boundaries
• Control screen time and usage
• Access usage reports and learning insights

Subscriptions and In-App Purchases

Magic Friends offers optional subscriptions and in-app purchases:

Subscription Plans

Premium subscriptions are managed entirely through Apple App Store or Google Play Store. We retain only:

• Transaction IDs for purchase verification
• Subscription status to unlock premium features
• Purchase date and expiration information

In-App Asset Purchases

Parents can purchase digital assets generated within the app (such as personalized card sets). For these purchases:

• All payments are processed by Apple or Google — we never access payment details
• We retain purchase receipts and order IDs for fulfillment and customer support
• Purchased digital assets are linked to the parent’s account

Analytics

We may use anonymized analytics to understand how users interact with our App to improve the user experience. This data is aggregated and cannot be used to identify individual users. Analytics are used solely for:

• Improving App performance and stability
• Understanding which features are most popular
• Enhancing the educational content

User-Generated Content

Our App may allow children to create content such as customized characters or responses within the educational activities. This content is stored locally on the device and is not transmitted to our servers or shared with third parties.

Security

We implement robust security measures to protect your data:

• All data transmission is encrypted using TLS/SSL protocols
• Passwords are securely hashed using industry-standard algorithms
• Authentication tokens are regularly rotated
• We conduct regular security audits and updates
• Access to user data is strictly limited to authorized personnel

In the unlikely event of a data breach, we will notify affected users within 72 hours as required by applicable laws.

Your Rights

Parents/guardians have the following rights regarding their data:

• Access: Request a copy of the data we hold about your account
• Correction: Update or correct your account information
• Deletion: Request deletion of your account and associated data
• Portability: Request your data in a portable format

To exercise these rights, contact us at team@magicfriends.com. We will respond to requests within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of any material changes by updating the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our practices, please contact us at team@magicfriends.com.